Newsletter Archive: Transactional, Direct Mail, and In-Plant Printers October 2016
It’s time to take a look at the bigger picture. Print is a major player in successful marketing, but it’s not alone. While other communication channels may grow in popularity, it’s important to view this shift as an opportunity rather than a competition. In fact, by creating a complex, multi-channel experience, you’ll find the opportunity to personalize your customers’ experiences in more than just a few words. You’ll give them the ability to choose how they want to interact with you, building a foundation of trust and reliability. But don’t just take our word for it. Listen to the webinar THE ROLE OF PRINT IN OMNI-CHANNEL MARKETING to hear industry experts discuss how to leverage the shift to a multi-platform world.
Go in-depth into the “all channels on” marketing mindset as you learn about key trends, challenges, and strategies for printers in an omni-channel world, presented by InfoTrends’ Barb Pellow and expert print service provider panelists.
While print remains a key component in a successful marketing mix, the popularity of alternative channels is growing. Learn about communication trends, consumers’ demands, and new technologies to create a high-impact, interactive experience.