Newsletter Archive: Transactional, Direct Mail, and In-Plant Printers November 2013
If you’ve already invested in or are considering investing in a high-speed inkjet press, there are critical considerations regarding ink costs that you should be aware of before you begin quoting jobs. Yes, inkjet is generally less expensive than toner and a little more expensive than offset inks, but there are tactics you can use to control this cost factor in any job you print.
Managing Ink Costs: Printing the Right Dots
With a little planning, it’s possible to significantly reduce ink usage in production through optimized designs, job appropriate resolution, controlled dot sizes and Gray Component Replacement (GCR). Learn how to develop a strategy that’s best for your business.
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Inkjet and Direct Mail Marketing: What’s the Hook?
Once you offer your clients full-color personalization and super-fast turn times and they see the boost in response it drives, there’s no doubt you’ll be hooked on the margins you can achieve from this technology.
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Download the Inkjet Application Guide to view high-speed inkjet white paper solutions – positioned specifically for transactional and direct mail printers.
According to InfoTrends, Canon Solutions America is the #1 leader in continuous color placements for the third year in a row. See why we earned this distinction by viewing the Océ JetStream® Dual Color Inkjet press demo.
This Xplor webinar examines how software can help you address the challenges of increased volume while staying on point through the use of intelligent, integrated workflow solutions.