How to Transition Your Business to Inkjet — New Business-Oriented Inkjet Reference Book
Interested in eliminating the inventory, storage, and obsolescence hassles of preprinted forms? Looking to improve your time to market for direct mail campaigns? Would more flexibility to tailor relevant messaging content on short notice improve your competitive edge? Looking for a more cost-competitive and efficient way to run your print work?
If you answered “yes” to any of these questions, you are probably thinking of a potential transition to production inkjet technology. Or perhaps you are in the early stages of making that transition. Wouldn’t it be helpful if you could “pick the brains” of those who have already done so, get their advice on what to expect, and find out what lessons they learned as they made their transition, all with the benefit of 20/20 hindsight? Now you can.
thINK, an independent community of Canon Solutions America production print customers, in collaboration with Canon Solutions America, has recently published The Inkjet Edge — How to Transition Your Business to Inkjet, a comprehensive, robust resource for those considering or preparing a transition to production inkjet technology.
“This book captures the knowledge and insights of some of the most successful inkjet service providers in the country.”
Based on extensive interviews with Canon Solutions America production print customers, solution partners, and print industry experts, this book captures the experience and knowledge of those who have already made the transition to inkjet. In one concise resource, you can benefit from the advice and lessons learned by transactional and direct mail service providers about such topics as the inkjet justification process, what you should know when transitioning from offset and from toner-based printers, media and ink considerations, finishing options, workflow integration requirements, inkjet’s impact on various departments in your organization, and the power of data-driven marketing.
“One of the key objectives of thINK is to provide an educational forum that enables our members to share best practices and learn from each other, industry leaders, and solution partners,” said Victor Bohnert, Director of thINK. “This book captures the knowledge and insights of some of the most successful inkjet service providers in the country. We hope it will be an excellent resource for the print industry.”
Make your production inkjet transition more informed and successful with the insights available in this book. You can purchase this book for $25 through the Printing Impressions store.